Video marketing has become much more accessible than ever before, offering businesses of all sizes a cost-effective platform to engage with the audiences of theirs. With a wide range of options, Video marketing is able to reach a hyper-relevant, defined audience – resulting in minimal budget and maximum reach wastage. When you advertise on YouTube, you only ever pay when a person decides to watch your ad of yours (at least thirty seconds) so ad spend is not wasted on users that are not serious about your video!
Embrace The Trend
While the development of mobile has been probably the biggest influencer of change in digital marketing recently, video is undoubtedly another massive shift that businesses have to embrace. Each month folks are generating massive amounts of views, making YouTube the best platform to share engaging video ads with potential customers.